Istanbul 2016 Automechanika Exhibition was officially started with the presence of senior Turkish authorities and the Iranian Ambassador in Turkey, at Istanbul Exhibitions and Conferences Premises, while Faravarai va Sakht Company, as one of the affiliated companies of Ezam Automotive Parts Group, which is considered as the main manufacturer of shock absorber for Saipa and Iran Khodro, has attended to foregoing exhibition with its overseas markets’ brand, i.e. EMG.

According to Ezam Automotive Parts Group news agency, quoted from Asr-e Khodro, in explaining EMG’s presence in this big event of global automotive parts industry, Mr. Hassan Bagheri, the exportation manager of the said brand, talks about the exports of Faravari va Sakht Company’s products and says that for the time being, the products are exported to Turkey, Russia, Ukraine and Iraq. The range of exportable products of this company, distributed under EMG brand, include the shock absorber assembly for a various types of Fiat, Hyundai, Renault and Peugeot vehicles. Meanwhile, the company’s attendance in Istanbul 2016 Automechanika Exhibition has been made through the company’s office in Turkey, which was established 4 years ago and is especially focused on exportation of parts manufactured in Iran.

Emphasizing on the fact that Faravari va Sakht Company is the mere Iranian company holding exportation license for shock absorbers to Turkey and other European countries, and that shock absorber is one of the quite important elements in total safety of any vehicle, he considered acquiring ISE TS 3034 certificate of Turkish Standard Institute as an important qualitative indicator of the company’s products, as upon acquiring this certificate, the products may practically hold the needed qualitative certificate to enter into other European countries, as well.

Regarding presence of the company in Turkish market and other regional countries, Mr. Bagheri believes that: “Due to cultural closeness with these countries, in case of providing the needed pricing and quality requirements, definitely we will enjoy a high regional demand. Iranian products are perfectly welcomed in Istanbul Automechanika and even Turkish traders have offered for common cooperation and investment”. “Our purpose is to increase the current products portfolio for Turkey. For the time being, regarding highly consumed parts, we meet around 30% of parts in this market. However, we think about increasing our market share. The most important issues include R&D and our technology. The company is continuously working on technology issues to meet European latest qualitative and safety requirements” he adds.

This year, 1,282 stand holders from 34 countries shows their latest products, achievements and solutions in the field of part manufacturing and dependent industries on an area measuring 38,173 sqm in area. It should also be mentioned that the foregoing international automotive industry exhibition is considered as one of the biggest regional automotive and affiliated industries exhibitions.